Down to Business Joshua Kotowski

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Marketing SME/ Performance Marketer - Passion for digital performance marketing backed by data and the application to solve and reach business objectives.
 

Marketing Attribution Specialist – Application of first, last and multi-touch attribution models plus Media Mix Modeling
 

Data Analytics Specialist - Data-driven value decision maker with vast web, digital and customer analytics capabilities and with a variety advanced data initiatives.
 

Creative Technologist/Content Strategist - Ability to bridge gaps between business, creative and technology to deliver on- point optimized solutions.
 

Digital/Data Strategist - Stitching data for segmentation. Utilizing real time enabled logic technology (Mar tech stack) within journey stage combined with advanced analytics for optimized KPI’s, attribution and allocation. Includes content strategy/marketing. Leverage data and tech to guide strategic business decisions and optimize organizational performance.
 

Qualitative and Quantitative Research and Testing SME – co-lead for all new test and learn data driven optimize programs for North America and global markets.
 

eCommerce Specialist – Utilizing techniques such as custom landing pages/ custom funnels based on behavior and customer profiles to increase ROI and reduce fallout/drop off.
 

CRO Lead Specialist – A/B Multivariate testing and data driven optimization
 

CRM Specialist – Having the mindset to develop effective marketing automation strategies and designing workflows of persona building and expected performance increase utilizing relevant, personalized and targeted messages.
 

Over 15 industries of marketing media optimization and attribution 

8 Global Markets leading campaign and marketing optimizations

Over 25 clients of paid, owned and earned creating measurement frameworks and forecasts to ensure goals are reached

Accountable for leading teams that produced incremental revenue of over $600M in 2021 by utilizing rigorous Data-Driven Optimization techniques (A/B, Multivariate testing, segment/persona personalization). An Incremental lift of 250%.

Implemented Cloud Computing which reduced costs and increase ROAS/ROI (18% Lift in ROI) by utilizing ETL (Extract, Transform & Load) processes with multiple data sources into an authoritative Customer Data Warehouses for segment content personalization.

Automated multiple real-time reporting and insights, both customer and channel, which enabled clients to review the current story and make actions real time based on hypotheses and optimization recommendations. (~.05 lift over benchmarks month over month).

Increased traffic (+~20%) and app start rate and reduced fallout (-~15%) using optimization techniques on paid, owned and earned media that resulted in an incremental sales lift of 30%.

Oversaw and worked with data engineers to correct and implement additional tagging on assets of a website which increased level of utilization of the web analytics tool and available metrics for reporting by +65% within the total tool’s maturity.

Central Region Lead who led and inspired a team of 23 colleagues who had the largest data margin increases YoY for 4 years straight.

Have not lost at Uno since 1986.